Put the essential details first
Use an event name guests will recognise, then make the date, door time and venue clear. Add the full address, dress code and any entry conditions guests need to know before paying. If the party has a minimum age, set it in the event settings: guests see it next to the tickets and again at checkout. If you have useful door information, such as an entrance instruction, say it plainly on the event page.
Write the event description for someone who has never heard of it. Explain what the party is, who it is for and what the ticket includes. Avoid making important details depend on a social post that may get separated from the ticket link.
Guests also see who is selling the tickets before they pay. Before your first event, choose in your profile settings whether you sell as a private person or as a business; you need this to publish.
Keep ticket types easy to compare
Use a small number of ticket types with clear names. If you offer an early price and a regular price, explain what changes between them, if anything. For every type, decide its price, quantity and when sales should end. Check these settings before publishing so the available count reflects what you intend to sell.
Set aside capacity for performers, staff, guests or other obligations before assigning the remaining places to tickets. Follow the venue’s safe capacity and any applicable local requirements; a ticketing limit is not a substitute for those checks.
Make the total cost understandable
Guests should know what they will pay before checkout. Decide whether fees are added on top of the ticket price or included in it. Either way, your event page shows guests the full price, fees included, so quote that same amount in your promotion. Guestlist’s pricing page explains the current fees and includes a calculator.
If you are comparing ticket tiers, account for the amount you expect to receive as well as the amount the guest pays. The per-ticket platform fee and per-order payment fee are calculated differently, so the number of tickets in an order can affect the total.
Share a complete event link
Use the event page as the source of truth in your messages and social posts. Include the date, location and a short description beside the link so people can decide whether to open it. Use an event image you have permission to share, and keep the key details consistent wherever you promote the party.
Tell people when ticket sales close or when a ticket type may sell out only when that limit is real. Clear information helps guests make a decision without creating avoidable confusion at the door.
Prepare the door before opening it
Choose who will check tickets and give them time to open the event scanner before guests arrive. Test the scanner on the phones you plan to use and confirm the venue connection works where the queue will form. Each ticket can only be checked in once; if a QR code will not scan, the scanner also accepts the ticket’s short code.
See the QR check-in guide for a more detailed door checklist.