Start with sellable capacity
Begin with the venue’s permitted capacity, then account for the people and space that cannot be sold as guest tickets: performers, event staff, production needs, reserved areas and any guest allocation. Confirm the final limit with the venue and local requirements before publishing.
Use ticket quantities to reflect the number of places you are actually willing to sell. If you divide sales into tiers, decide how many tickets belong in each tier before opening sales. Don’t rely on an assumed walk-up buffer unless you have deliberately kept that capacity back.
Use ticket tiers for a reason
Each ticket type should have a clear purpose, such as an early release followed by a standard price. Keep the names understandable and state any difference in entry time, access or inclusions. If two tickets provide the same thing, avoid making the guest guess why one costs more.
Set quantities and sale end times that match your plan. Review them before publishing and again before promoting a new tier. Be accurate when describing limited availability: scarcity messaging should reflect a real quantity or deadline.
Understand the fee choices
Guestlist currently charges a €0.25 platform fee per ticket and Stripe processing of 1.4% plus €0.25 per order. For each ticket type, you choose whether fees are added on top for the guest or included in the ticket price and deducted from your payout. Either way, guests see the full price, fees included, on your event page and again at checkout.
Payment processing includes a per-order part, so an order with several tickets does not have the same fee per ticket as a one-ticket order. Use the live pricing calculator for examples, and check that page for the current fee amounts before setting your prices.
Check your event budget
Estimate ticket income using a few possible sales outcomes, not only a sell-out. Include venue and production costs, artist fees, promotion, taxes and any other obligations you have. Remember to distinguish gross ticket sales from the amount available to withdraw after fees and the event.
Do not promise a refund policy or event outcome that you cannot honour. Make cancellation and entry terms clear before guests buy; the FAQ explains the current responsibilities for hosts and guests.